Like a Lion: Tanner Hall

Saleforce: Cloud Computing

Casanovas: Comedy Web Series

LiViTY Outernational, Inc.

Like a Lion: Tanner Hall
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Services: Production Force

Goal

Like a Lion: The True Story of Legendary Skier Tanner Hall documents the high-risk, adrenaline fueled life of seven-time ESPN X-Games Gold medalist Tanner Hall.

Like a Lion will take you on an amazing journey beyond actions sports stardom, behind the controversy, to examine the human condition and the special courage that allows the best of us to comeback from life's toughest blows.

Strategy

Video Army's President spent years documenting, traveling and living with Tanner Hall. At the time Tanner was a young freestyle rebel... just starting to make a name for himself as a skier. Tanner went on to become a legend.

Epic archival footage stored deep in the Video Army vaults was provided to Inspired Media to help make the film possible.

Results

Like a Lion won the prestigious Powder Video Awards for Best Documentary and Best Biography at the X-Dance Film Festival. iTunes downloads of the movie topped all time action sports records.

Tanner and director Eric Iberg are collaborating on new ski videos including the THC (Tanner Hall Collection) and InspiredTv. As well, they've started a record label with Cali P, a reggae-dancehall artist out of Zurich, Switzerland.

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Saleforce: Cloud Computing
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Services: Video SEO

Goal

Salesforce wanted to optimize their video "What is Cloud Computing?" for search.

They understood the importance of showing up first for popular keyword phrases like "cloud computing", "what is cloud computing?" and "what is the cloud?".

Strategy

We consulted the Salesforce team on best practices for optimizing their YouTube channel and the "What is Cloud Computing?" video.

We also wrote and distributed articles across our network to generate links and video embeds to raise their search visibility.

Results

After three months of optimization we were able to secure first page Google and Youtube search results with all of the highly competitive keyword phrases we targeted and more.

The video continues to get hundreds of thousands of views from people interested in learning more about cloud computing.

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Casanovas: Comedy Web Series
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Services: Video Deployment

Goal

Casanovas was a comedy web series launched in 2009 by Bunch Casseday productions. Their goal was to create an audience and fan base for the episodes which were scheduled to come out every week, for 12 weeks.

The Casanovas web series would also be entered into web series contests, festivals and awards shows.

Strategy

Our strategy here at Video Army was to take the grassroots "digital PR" approach to promotion, as the producers wanted the views to be organic views from actual people who like the content.

We put together a massive distribution strategy featuring the trailer of the series and targeted keywords like, “comedy web series”, as well as branding words like “Casanovas”.

Results

The show was nominated for a Streamy award in the same category as Joss Whedon’s Dr. Horrible show for best comedy directing.

Casanovas has received over 1 million views on video sharing sites alone and was also featured on the homepage of iTunes, reaching #9 most streamed comedy podcast.

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LiViTY Outernational, Inc.
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Service: Video Production, Video SEO

Goal

Livity Outernational makes earth friendly apparel and accessories for the consumer with a conscience.

Their hats, famous fedoras, bags, t-shirts, hoodies and outerwear are all designed with the environment in mind.

Livity enlisted us to to help tell their story and establish the brand as the premiere purveyor of eco apparel, textiles and fashion.

Strategy

Video Army would produce five unique videos to help them share their inspiring brand story and philosophy.

Deployment of the videos to their Youtube channel and other video sharing destinations. We also helped them to incorporate the videos into their social media profiles.

Results

Old fans and new loved the videos and thousands shared them with their friends and family, increasing brand loyalty and awareness.

Our industry renowned Video SEO techniques have secured many important search results on Google and Youtube. The videos continue to introduce new customers searching for a conscious clothing retailer to the LiViTY Outernational brand.

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