Salesforce wanted to optimize their video "What is Cloud Computing?" for search.
They understood the importance of showing up first for popular keyword phrases like "cloud computing", "what is cloud computing?" and "what is the cloud?".
We consulted the Salesforce team on best practices for optimizing their YouTube channel and the "What is Cloud Computing?" video.
We also wrote and distributed articles across our network to generate links and video embeds to raise their search visibility.
After three months of optimization we were able to secure first page Google and Youtube search results with all of the highly competitive keyword phrases we targeted and more.
The video continues to get hundreds of thousands of views from people interested in learning more about cloud computing.
Casanovas was a comedy web series launched in 2009 by Bunch Casseday productions. Their goal was to create an audience and fan base for the episodes which were scheduled to come out every week, for 12 weeks.
The Casanovas web series would also be entered into web series contests, festivals and awards shows.
Our strategy here at Video Army was to take the grassroots "digital PR" approach to promotion, as the producers wanted the views to be organic views from actual people who like the content.
We put together a massive distribution strategy featuring the trailer of the series and targeted keywords like, “comedy web series”, as well as branding words like “Casanovas”.
The show was nominated for a Streamy award in the same category as Joss Whedon’s Dr. Horrible show for best comedy directing.
Casanovas has received over 1 million views on video sharing sites alone and was also featured on the homepage of iTunes, reaching #9 most streamed comedy podcast.
Livity Outernational makes earth friendly apparel and accessories for the consumer with a conscience.
Their hats, famous fedoras, bags, t-shirts, hoodies and outerwear are all designed with the environment in mind.
Livity enlisted us to to help tell their story and establish the brand as the premiere purveyor of eco apparel, textiles and fashion.
Video Army would produce five unique videos to help them share their inspiring brand story and philosophy.
Deployment of the videos to their Youtube channel and other video sharing destinations. We also helped them to incorporate the videos into their social media profiles.
Old fans and new loved the videos and thousands shared them with their friends and family, increasing brand loyalty and awareness.
Our industry renowned Video SEO techniques have secured many important search results on Google and Youtube. The videos continue to introduce new customers searching for a conscious clothing retailer to the LiViTY Outernational brand.
TTK Represents is an affiliate of Christie’s Great Estates and lists homes valued at 2 million plus dollars.
They are based in Palm Springs and enlisted us to insure that their properties are featured predominantly in search results on Google and Youtube.
Our strategy at Video Army was to create beautiful virtual tour videos with voice over and music highlighting the many interesting features of the property.
We helped them incorporate these videos into their website and distribute these videos on multiple video sharing and social media sites to gain top placement in organic search results.
TTK Represents has secured first page Google and Youtube search results with many of the highly competitive keyword phrases we targeted.
Their videos continue to get thousands of views from people interested in Palm Springs luxury real estate, architecture and desert living.