Casanovas: Comedy Web Series

LiViTY Outernational, Inc.

Christie's Great Estates

United Global Shift: Shift The Power

Casanovas: Comedy Web Series
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Services: Video Deployment

Goal

Casanovas was a comedy web series launched in 2009 by Bunch Casseday productions. Their goal was to create an audience and fan base for the episodes which were scheduled to come out every week, for 12 weeks.

The Casanovas web series would also be entered into web series contests, festivals and awards shows.

Strategy

Our strategy here at Video Army was to take the grassroots "digital PR" approach to promotion, as the producers wanted the views to be organic views from actual people who like the content.

We put together a massive distribution strategy featuring the trailer of the series and targeted keywords like, “comedy web series”, as well as branding words like “Casanovas”.

Results

The show was nominated for a Streamy award in the same category as Joss Whedon’s Dr. Horrible show for best comedy directing.

Casanovas has received over 1 million views on video sharing sites alone and was also featured on the homepage of iTunes, reaching #9 most streamed comedy podcast.

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LiViTY Outernational, Inc.
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Service: Video Production, Video SEO

Goal

Livity Outernational makes earth friendly apparel and accessories for the consumer with a conscience.

Their hats, famous fedoras, bags, t-shirts, hoodies and outerwear are all designed with the environment in mind.

Livity enlisted us to to help tell their story and establish the brand as the premiere purveyor of eco apparel, textiles and fashion.

Strategy

Video Army would produce five unique videos to help them share their inspiring brand story and philosophy.

Deployment of the videos to their Youtube channel and other video sharing destinations. We also helped them to incorporate the videos into their social media profiles.

Results

Old fans and new loved the videos and thousands shared them with their friends and family, increasing brand loyalty and awareness.

Our industry renowned Video SEO techniques have secured many important search results on Google and Youtube. The videos continue to introduce new customers searching for a conscious clothing retailer to the LiViTY Outernational brand.

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Christie's Great Estates
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Services: Video Production, Video SEO

Goal

TTK Represents is an affiliate of Christie’s Great Estates and lists homes valued at 2 million plus dollars.

They are based in Palm Springs and enlisted us to insure that their properties are featured predominantly in search results on Google and Youtube.

Strategy

Our strategy at Video Army was to create beautiful virtual tour videos with voice over and music highlighting the many interesting features of the property.

We helped them incorporate these videos into their website and distribute these videos on multiple video sharing and social media sites to gain top placement in organic search results.

Results

TTK Represents has secured first page Google and Youtube search results with many of the highly competitive keyword phrases we targeted.

Their videos continue to get thousands of views from people interested in Palm Springs luxury real estate, architecture and desert living.

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United Global Shift: Shift The Power
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Services: Production Force and Video Deployment

Goal

On February 1, 2010 a devastating ice storm hit the Lakota Sioux reservation in South Dakota, leaving 13,000 people without power, heat, and water. The tribe, already facing issues of an inadequate and outdated water system, declared a state of emergency.

Video Army donated their services and joined with Chaske Spencer and United Global Shift to help bring change to this community.

Strategy

Recognizing the great need for action and change, actor Chaske Spencer of The Twilight Saga: New Moon and The Twilight Saga: Eclipse lead the United Global Shift effort to raise awareness of the issues.

We produced a series of PSA's featuring Chaske and other top celebrity Native Americans and friends, including those from the Twilight Saga.

Results

A series of PSA's featuring Chaske and his supporters ask the world to share their voices and “BE THE SHIFT” that makes the government address a situation that should have been dealt with years ago.

Video Army will continue to support Shift the Power with video production, social media marketing and digital publicity. Join us in the good fight. Be The Shift!

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