Gatorade: Quest for G

Puma

Jamba Juice: Cheeseburger Chill

Zen Arts: Event Entertainment

Salesforce: The State Of Cloud Computing

Steve Guttenberg

Christie's Great Estates

Perfect White Smile

Gatorade: Quest for G
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Services: Video Deployment, Digital Outreach & PR

Goal

Gatorade and BBE already established an enormous amount of impressions online for Gatorades Super Bowl ad, but to accomplish their goals of getting the videos to go “viral” required our expertise and a more strategic look at their online distribution.

Gatorade wanted to create more links to reach out to more networks and blogs to increase the grassroots explosion of the video content.

Strategy

Our relationships with online taste-makers initiated the conversations and strategic seeds planted within communities kept them going. Administrators of Kevin Garnett fan clubs within social networks advocated and shared the videos.

Monty Python groups either touted and trashed the spoofs, but either way, they kept the conversation going.

Results

Over 20,000 new video links popped up capturing eyeballs and pushing people towards MissionG.com with over 300,000 additional YouTube views resulting from this massive seeding.

Optimization of highly relevant and highly trafficked key phrases within search engines pushed searchers towards their content. An extremely successful guerrilla marketing and social media campaign with over 500,000 views on Facebook.

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Puma
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Services: Production Force

Goal

Puma has long supported many celebrities, filmmakers, athletes, events, musicians and more. They have helped to define our culture for decades always innovating and creating style and opportunities, for anybody with real talent.

The Puma marketing department wanted a video that would show case their product placements and press during the Spring of 2010.

Strategy

Working with the Puma marketing department we collected all current Puma related media from movies, tv, print, news outlets and more during the current season.

We then assembled all their media motion graphics enhanced montage video that ties all the elements together, while highlighting the Puma brand.

Results

We love making these videos and Puma loves us! We've already cut two reels like this and next season will certainly bring another.

Stay tuned and support Puma!

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Jamba Juice: Cheeseburger Chill
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Services: Video Deployment, Digital PR, Targeted Advertising

Goal

Jamba Juice produced a fake advertisement for their Cheeseburger Chill campaign to combat fast food giants entering the smoothie business.

They hired us to generate video views and get industry taste-makers writing about and sharing the video content.

Strategy

Using our distribution network, we targeted foodies, marketing aficionados, and comedy websites to get people talking about the video.

Our advertising network provided the platform to generate a large amount of views in a short period of time.

Results

We generated over 700,000 total video views, 400,000 of which were on their main YouTube video. The video received over 3 million impressions across our advertising network.

Additionally we were able to secure a combination of editorial placements and video shares on over 150 different websites, social networks, and blogs.

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Zen Arts: Event Entertainment
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Services: Video Production, Video SEO, Social Media Strategy

Goal

Zen Arts is a full service event and corporate entertainment solution featuring performers from around the world. In 2009 Zen Arts enlisted Video Army to help them book more gigs and grow their business.

Zen Arts also wanted to develop a strong social media presence that would serve as a place to showcase their talents, attracting new fans and clients.

Strategy

Zen Arts enlisted Video Army to produce and distribute their videos, over thirty to date. We crafted a Video SEO strategy to secure important search results on Google and Youtube.

Video Army also consulted Zen Arts on social media best practices and how to increase awareness through the social graph.

Results

Zen Arts videos infiltrated top strategic Google and Youtube search results.

Zen Arts massive brand awareness online continues to attract new fans and clients and positions them as an industry leader, the premiere corporate and event entertainment solution.

Zen Arts is currently booked solid, from Cairo to Amsterdam, Las Vegas to Hollywood.

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Salesforce: The State Of Cloud Computing
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Services: Video Deployment, Digital Outreach & PR

Goal

Salesforce enlisted Video Army to generate views and industry press for "The State of Cloud Computing" video. The video was sponsored by the Salesforce Cloud Coalition of the Arts and produced by JESS3.

Strategy

We distributed their video in our ad unit across technology websites and blogs to generate YouTube video views and also encourage sharing on Facebook and Twitter.

Results

For the "State of Cloud Computing", Video Army generated over 70,000 video views in a very short period of time. With a share rate of over 3% and a click-through-rate of over 8% to their Facebook fan page, adding over 800 new fans during the course of the promotion.

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Steve Guttenberg
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Services: Video Deployment and Digital PR

Goal

Steve Guttenberg called us up and said, "I want my ass on every computer screen in the world." and we said okay.

He had already made a video of himself running through Central Park half naked... and he really wanted it to "go viral".

Strategy

At the the time, Steve was starring on the popular show "Dancing with the Stars". The timing couldn't be better for his pop culture comeback, we had to act fast.

The Video Army team went to work strategically leaking the scandalous "news".... starting a viral sensation. Go Goot!

Results

Dozens of top online entertainment and news websites posted the story and embedded the video. The video became an overnight success and was featured up on VH1's popular show Best Week Ever.

The video was the Youtube "most viewed" on the historical presidential election day of 2008. Go America!

And yes, his ass is still everywhere.

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Christie's Great Estates
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Services: Video Production, Video SEO

Goal

TTK Represents is an affiliate of Christie’s Great Estates and lists homes valued at 2 million plus dollars.

They are based in Palm Springs and enlisted us to insure that their properties are featured predominantly in search results on Google and Youtube.

Strategy

Our strategy at Video Army was to create beautiful virtual tour videos with voice over and music highlighting the many interesting features of the property.

We helped them incorporate these videos into their website and distribute these videos on multiple video sharing and social media sites to gain top placement in organic search results.

Results

TTK Represents has secured first page Google and Youtube search results with many of the highly competitive keyword phrases we targeted.

Their videos continue to get thousands of views from people interested in Palm Springs luxury real estate, architecture and desert living.

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Perfect White Smile
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Services: Video Production, Video SEO

Goal

David S. Frey DDS has always had a fantastic reputation as the top cosmetic dentist in Beverly Hills.

He understood the power of video and search early and enlisted Video Army in 2008 to establish his brand online.

Strategy

Video Army produced over 20 videos ranging from patient testimonial to interviews with Dr. David Frey himself. We embedded the videos in his website, dramatically increasing the time spent on his website.

Video Army also distributed his videos using our industry leading Video SEO techniques.

Results

Dr. Frey is now well regarded as the guru of cosmetic dentist marketing. His business continues to thrive as our results deliver new customers to him on a regular basis.

It's nearly impossible to search for his services and not find him online.

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