Not a bad way to start a Friday morning over at YouTube! They just made the blog announcement today that they’ve now reached over 1 billion views per day on the video sharing site. In five years, three of which has been spent joined with Google, YouTube usurped Yahoo as the number two search engine (only surpassed by Google itself).
Chad Hurley, YouTube’s CEO and co-founder, listed in his celebratory blog post this morning the three key principles that the company has stood by since their inception:
- Speed matters
- Clip culture is here to stay
- Open platforms open up possibility
While competitors such as Vimeo and Veoh have sought to incorporate other standards to their business models, it’s clear that YouTube has lead the way in video and information sharing all over the world. From providing an easy platform for user-generated content to branded partnerships, they’ve come a long way from their humble May 2005 beginnings when they even posted their own video of their CTO’s cat. Which reminds me, does anyone know what happened to that video? If you can find it, send us the link via comment or hit us up on Twitter (@VideoArmy).
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