Working with the guys at Video Army helped us to shift our thinking from the world of broadcast to the world of the web and effectively market our show with a shoestring budget.”
Client Website
Client Goals
Casanovas was a new comedy web series launched in 2008 by Bunch Casseday productions and their goal was to get views on their episodes which were schedule to come out every week for 12 weeks. Additionally they wanted to use the series as a showcase of their capabilities and reach out to major networks to get picked up as a series. During this process they also wished to find out more about who watches the show so they can be better prepared to produce season two. The Casanovas web series would also be entered into web series contests, festivals and awards shows.
Our Strategy
Our strategy here at Video Army was to take the grassroots approach to promotion as the producers wanted the views to be organic views from actual people who like the content. So we put together a massive distribution strategy featuring the trailer of the series and targeted keywords like, “comedy web series”, “comedy webisode”, as well as branding words like “casanovas”. Then we helped erect their online presence on YouTube and other video sharing sites so that their content had a broader reach. We then worked with the producers to identify sponsorship opportunities, festival submission opportunities and helped get them in front of major networks like Spike, and Comedy Central.
Results
The series was able to get over 70k real views on their YouTube and tens of thousands more on additional networks, They were able to determine the demographics of their biggest fans, they were set up with meetings with major networks and they were even nominated for a Streamy award in the same category as Joss Whedon’s Dr. Horrible show. The show was mentioned in many industry blogs and has gained a dedicated group of viewers ready for the second series to come out.
