This is the third and final installment of our “Twitter Tips for Business” blog series. In Part One we talked about Interaction, Outreach, and Imitation. Part Two discussed Social Contests and Exclusive Updates. Part Three is on Content Syndication and Brand or Competitor Monitoring.
If your business is producing any type of content such as a blog, photos, podcast, or videos, Twitter can be a good channel for content syndication. If you’re curious about what people are saying about your industry, brand, or competitors, learning how to make use of Twitter Search is can be a very valuable monitoring tool.
Twitter Tip #4: Content Syndication
Do you have a blog? Do you regularly post videos to your YouTube channel? Does your product or service receive any type of digital press (e.g. blog reviews, executive interviews, etc.)? In combination with regular interactive and engaging conversation with your followers or other industry professionals, Twitter is a great way to get the word out about the lastest news and press about your brand. Most blog content management software (like Wordpress or Blogspot) has built in Twitter notifications that will tweet a link to your latest post automatically after you’ve posted it. However, be careful that you don’t overwhelm your followers only with content/link updates and be sure to include context (using Hashtags and relevant keywords) to the tweet in addition to or instead of the title. This will help with exposure and search optimization.
Twitter Tip #5: Brand/Competitor Monitoring
Don’t want to use Twitter as a communication tool or want to observe what others (i.e. your competitors) are doing first? Perfect. Twitter can be a very powerful brand monitoring tool that you can use even if you’re not sending updates yourself.Twitter has a search feature that allows you to search for whatever terms or keywords you’d like through all of the public tweets that have been sent in the last two weeks or so. How does this help you? See what others are saying about your brand. Is it positive? Negative? What about your industry in general? Are people asking questions that you can answer on behalf of your business?
Monitoring conversation is like free market research (in social media it’s usually referred to as measuring “sentiment”). You listen, observe, and learn. Maybe it will inspire you to join ongoing conversations and reach out to people. Maybe it will provide your business with insight that you can use going forward (like how you can do a better job than your rival competition). If you were a restaurant and everyone was tweeting about how bad your food was, would you want to know? Or maybe a customer had an issue with your service and instead of bringing it to your attention directly, they tweeted about it. How customer service oriented will you look when you respond to their Twitter complaints? But you’d never see any of that unless you’re monitoring the conversation.
Twitter Search in Plain English
This concludes our “Twitter Tips for Business” blog series. If you have further questions on how to use Twitter for your business, please feel free to leave your comments below or Contact Us directly.
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Category : Blog & Social Media & Tactics
